And even though everyone is skeptical, Vacaro is confident that a contract with Jordan and a new sneaker line dedicated to him will take the global sneaker culture to a new level. But first, he must overcome the many challenges of large corporations and advertising relationships in sports.
«Air» is not an easy movie to watch, and several reasons exist. One of the main ones is that the plot relies heavily on various marketing and business terminology. In this way, Air is similar to The Downward Spiral, which also relied on the activities of stockbrokers. Only in Affleck’s movie is there no Margot Robbie in the bathtub explaining all the incomprehensible nuances.
Instead, Air offers highly detailed and colorful characters. Even within the strict corporate culture, they attract with their charisma and reveal themselves from unexpected angles. The whole movie is built on dialogue, so the development of the characters is one of the primary keys to success. And with this, “Air” is in perfect order.
The movie is gripping and sometimes makes you feel sincerely excited, even when nothing special happens. Local intrigues and somewhat idealistic attempts to make the world a better place are fascinating. After all, even a pair of sneakers can influence the public consciousness.
And Air is a declaration of love to everyone who has made a whole cultural layer out of shoes. After all, today, the pursuit of new sneaker models has become a vigorous activity, and the difference between colors and laces can cause fierce debate. Affleck and screenwriter Alex Convey perfectly captured the origins of such trends.
Perhaps Affleck wants to compete for an Oscar again, so he made an uncompromising and complex movie, which requires a complete understanding of sports, business, marketing, and the American culture of the 80s. There are a lot of levels in “Air,” which is a pleasure for fans to analyze.
But even if you know nothing about the preceding, you will still enjoy Air, just at the cost of a romantic, temporary, and almost invisible feeling of the world changing for the better. To evoke such emotions with a movie about sneakers is a considerable achievement. After watching the movie, you will finally buy your first pair of Air Jordan.